UX, Art Direction, Design
The agency's website had fallen behind the times: it needed a grid and it needed media queries, stat. I was tasked with redesigning the site to showcase large, edge-to-edge visuals while being mindful of the speed and functionality required of a responsive build.
I began by auditing the site content and building a new sitemap, identifying key page templates, and defining the basic UI requirements. From there I designed a set of hi-fidelity wireframes at multiple breakpoints. When it was time to transition into visual design I focused on defining the design system — the rules governing the typography, interface elements, and content layout across devices — and then applied it to a number of key pages before handing the project off to its dedicated team.
Agency: Questus \ ECD: Jeff Wagener \ CD: Brian Hull \ Copywriter: Carolyn Goldhush