Joshua Egon Hearn
Art Direction, Design, UX

Amy Fleisher Madden

UX, Design, Build

Portfolio site for author, entrepreneur, record label founder, and all-around cool person Amy Fleisher Madden, aka Amy Fiddler. Her site needed a landing page, a section for ad agency work, a separate section for self-initiated projects, and a bio page. Also needed was a content management system that made updates quick and easy. The Squarespace developer platform allowed me to combine custom scripts, HTML, and CSS with some handy off-the-shelf functionality and client-friendly administrative tools.

For the landing page we wanted a) something eye-catching that telegraphed “writer” and b) big, fat Futura type. I combined a type-scaling plugin with a javascript re-creation of the deprecated CSS "blink" tag (thanks for nothing, W3C) to create the effect of the headline being written, and possibly rewritten, in real time.