Starbucks
Design
The Coffee Finder is a product discovery tool that helps people figure out what kind of coffee they like, fast. We worked with the Starbucks UX team to design a mobile-friendly questionnaire that helps customers find the regions and blends that match their preferred flavor profiles. Part of an overall redesign for the Starbucks retail site.
Agency: Questus \ ECD: Jeff Wagener \ ACD: Chelsea Moriarty
The list of coffees that match your criteria is whittled down as you go through the quiz. On mobile the list can be called up into the main content area and scrolled, as illustrated here.
