Mike's Hard Lemonade
Game Mechanics, UX, Design
In support of the “Always Different, Always Refreshing” campaign I planned and designed a classic photo hunt game for the new-at-the-time Retina display iPad. To get started I did a quick survey of existing photo hunt games, noting the basic mechanics of the genre as well as the strengths and weaknesses of existing photo hunt apps. Afterward I sketched out a user flow and a set of tertiary game features.
Agency: Grey NY \ ECD: Eric Segal