IBM Watson Advertising Accelerator
Creative Direction, Strategy, UX
Accelerator is an AI-powered ad builder that predicts optimal creative variations for different audience groups. Performance is measured in real-time to further refine audience segments and creative predictions throughout the campaign.
I worked with multiple stakeholders to create the product's client-facing materials, define best practices for creative executions, and create templates and processes to facilitate production and client onboarding.
IBM Watson Advertising \ Reporting to: Brian Hull, Global Head of Creative Labs
In order to illustrate the concepts presented throughout the Accelerator materials I needed creative materials to work with. To get them, I created detailed assets for two generic companies: Kaya Snack Bars and Tegan Romero Automotive.