Sargento.com was a content-rich site suffering from poor organization and outdated technology. Our team guided the site's transition from Flash to HTML content, and reorganized the site structure to focus on discoverable recipes and products.
Agency: Grey NY \ ECD: Perry Fair \ AD: Harun Zankel \ UX: Mike Meikson
Not defined in the initial UX were the account login and registration processes, user-initiated (direct) and action-initiated (indirect, e.g. trying to review a recipe). Working with the UX lead, I developed and documented the IA and UI models for the login, review, and registration processes.