Joshua Egon Hearn
Art Direction & Design

Sargento.com


Design, UX

Sargento.com was a content-rich site suffering from poor organization and outdated technology. Our team guided the site's transition from Flash to HTML content, and reorganized the site structure to focus on discoverable recipes and products.

Agency: Grey NY  \   ECD: Perry Fair  \   AD: Harun Zankel  \   UX: Mike Meikson


Detail from timeline feature.



The site has tons of great information on cheese, such as: flavor profiles, color and texture, place and animal of origin, and even beverage pairings. We organized all of this into a single, scannable page for foodie-friendly reference.



Site iconography.



Fine Tuning


Not defined in the initial UX were the account login and registration processes, user-initiated (direct) and action-initiated (indirect, e.g. trying to review a recipe). Working with the UX lead, I developed and documented the IA and UI models for the login, review, and registration processes.


Digital Style Guide